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August 13, 2020
Design & Development

Four Ways to Ensure the Effectiveness of your Website Design

You build a business website to connect with as many customers as you can online. But, an effective website design dictates whether your target audience will notice your site or not. Whether you are looking to increase your sales or boost people’s awareness of your brand, an effective sit design can make a significant difference in how you attract people online. Your site is how people know about your brand. To create an effective website design, the tips below can help you:

Keep it Simple

Having fewer options on your site can help your visitors make a decision without feeling overwhelmed. Keep in mind that visitors came to your site for a reason. They are there not there to admire your amazing graphics skills. While beautiful layouts can be attractive, you don’t want your graphics to distract visitors from finding the reason they visit your site in the first place. Check if there is information on your site that you can get rid of. Professionals at a reputable website development firm can help keep your site last long and withstand the test of time.

Place Images Strategically

Pictures can certainly convey more information than big blocks of texts. Effective website design includes images that are placed strategically to guide users where you wish them to go. These images can serve as arrows that point towards conversion points like your “Contact Us” or “Shop Now” buttons.

When selecting images, pay attention to quality. Every image must in high resolution and fit your site’s overall style. Instead of using stock photos, consider taking original business photos.

Ensure Consistency

One of the many ways to build trust with people who visit your site is to maintain consistency in your website design elements. For instance, you must maintain the save menu bar or navigation across the top of every page, keep the same color scheme and fonts, and maintain a consistent image style. Effective website design includes the use of a consistent motif across your entire website. To maintain the visual appeal of your site, have different layouts for the pages but ensure they match.

Know where to Place Information

Your website design is effective if it has information that flows logically and strategically. Website visitors read pages in an E format which follows the flow of the majority of western language reading patterns. They tend to scan websites from the upper left corner, across the page to the right, down on the left side, and back across the page to the right. Considering this format, ensure your information is placed on the top left corner of the site and the least important pieces of information on the bottom right.

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