There is no way you can improve your website’s traffic, leads, sales and revenue with organic search marketing. Google has made it clear that those businesses which run continuous ads on it get better search visibility than those which don’t run paid ad campaigns. The case is not much different when you use Facebook, Twitter, Instagram, LinkedIn, and other social media platforms. If you still have any doubts regarding this, get in touch with a top-notch digital agency Singapore and ask for their input.
The question in focus here is not whether you should run paid campaigns or not, but which platform should you target first — Google or Facebook. Both of them are leaders in their domains and can get you tens of thousands of high-quality traffic. So, choosing one over others isn’t an option here. If you want to maximize the growth potential of your venture, then better target both these platforms and capture as many leads as possible. Ask your agency to make efforts in this regard for the desired outcomes in the shortest possible time period and without facing any complication.